May 6, 2019
What does your brand story say about your company? Does it communicate what you do AND why you do it? Does it engage the listener deeply or often enough? As a firm whose primary activity is message development, we know that a carefully crafted and delivered brand message can make all the difference between brands that succeed and those that don’t. This week on the Make Meaning podcast, Lynne Golodner explores why The Message Matters, and how to know if you're getting it right.